5 Digital Marketing Techniques That Works Fast
Yesterday, I was shocked when I discovered that over half of the World’s total population is now connected online. This is just a fascinating number, especially if you look between the lines. The world’s total population is 7 Billion which means that statistically, over 3.5 billion people can access the internet.
These stats present an opportunity, an opportunity that any business can use to help increase it’s revenue. Normally, most business face a common challenge that can be characterised by a single question, “Who do we increase sales whilst keeping overhead costs as low as possible?” And yes, there are a lot of answers to the question above but the best answer according to me, is to leverage on Marketing.
A detailed and thorough marketing strategy is the most effective way that any business or even people can use if they want more people to know about them. But how do you market effectively? Well, the answer to that is simple, you have to go where the people are and in return, shamelessly promote yourself as much as you can.
If you already took a hint from the first paragraph, I’m sure you appreciate the fact that people are online and the best way to promote your business is through Digital Marketing. Although this seems easy on paper, it takes technicality and expertise to be successful at Digital Marketing but it can be done easily.
Here are five Digital Techniques you should start implementing if you want to succeed as a Digital Marketer.
- Search Engine Optimization (SEO)
SEO is the most popular and effective Digital Marketing technique. To explain the previous sentence, I’ll have to start letting you know that each day, Google, the world’s largest search engine receives an average of 3 billion searches every day from consumers who are looking for either information, products or services. SEO comes into the equation because the Websites that come up first when someone makes a Google search are probably optimized through SEO. As you can see, it will give you access to a host of opportunities making you money in the process.
- Search Engine Marketing
Search Engine Marketing or SEM is an alternative to SEO. In some circles, you will hear of SEM being described as paid SEO although this is not true. Oh yeah, I might have forgot to mention, SEO is 98% free unless you are doing paid guest blogging. In Search Engine Marketing, you basically buy keywords that people use when they search so that your site comes up when people run a search query on a Search Engine.
- Content Marketing
It’s cliché but I’m going to say it anyway, Content is king. Online, people respond and react to Content more than they do to anything else. In fact, the whole internet is Content, the only difference is that those who make money from it are exptional in creating it. Engaging content will always rule the roost and make you money any time of the year which qualifies Content Marketing among the top Digital Marketing techniques.
- Social Media Marketing
Collectively, there are around 2 Billion people in the world who are active on at least one Social Media platform. This in qualifies Social Media as a really valuable tool for Marketing. To succeed on Social Media, you need to observe only a single rule, be Social that is a technique you should leverage on. And it’s easy to make money on Social Media simply because Social Media allows you to reach out to the deepest part of people’s emotions which is very effective especially in Marketing.
- Email Marketing.
Email is still one of the most effective methods of Digital Marketing around most probably because it is so personalized and allows you to reach a consumer privately right in their inbox. It’s just one of those techniques that are just worth both the attention and a little bit of confidence.
In conclusion, Digital Marketing is really effective and has the ability to generate great returns for businesses. To have your own success story in Digital Marketing, you should start out by mastering the five techniques above.